Let's change perspective: Unconscious bias

In the UK, 4.9 million people live with diabetes.¹ New survey data from Abbott shows that 73% of people with diabetes in the UK have seen stigmatising behaviour towards the condition² which negatively impacts their emotional wellbeing and can lead to worse health outcomes.^3,4

We need to act now. It’s time for everyone to change perspective, confront unconscious bias and reduce the stigma around diabetes. A condition predicted to impact 5.5 million people in the UK by 2030.⁵

Let’s Change Perspective aims to tackle diabetes stigma by examining the impact of unconscious bias and provide helpful tools. The campaign has been developed by Abbott, with expert support from the diabetes community.

Together, we have developed a practical guide to tackle diabetes stigma starting to change the conversation and, hopefully, perspectives.

Your guide to empowering conversations about diabetes

By coming together to confront unconscious bias and reduce diabetes stigma, we can begin to change perspectives and improve the emotional wellbeing of people living with diabetes.

Whether you’re living with diabetes or not, it can be difficult to know how to call out stigma. That’s why we’ve worked with representatives from the diabetes community to develop the Let’s Change Perspective Guide to help everyone feel able to address and confront unconscious bias in the here and now and reduce the stigma around diabetes.

Created in partnership with people living with diabetes and Deborah Christie, Professor of Paediatric and Adolescent Psychology & Consultant Clinical Psychologist, with input and guidance from Diabetes UK, the guide provides practical steps that we can all take to tackle diabetes stigma